The first milk alternative that isn’t one
It is the same whey protein as dairy — beta-lactoglobulin — grown by a microbe instead of an animal. So it froths, it bakes, it browns, and it carries a milk allergen warning, because to your immune system this is milk.
Now available at
Stocked at: VERDANT MARKET, ALMONDINE, FAIR WEATHER FOODS, SUNBREAK NATURAL, CARDIFF & SONS, MARIGOLD, HOLLOW CREEK CO-OP, THE PROVISIONER, QUARRY STREET, POMONA PROVISIONS.
Every shop named here is invented, like the milk. A real version of this strip would carry real marks with permission — which is precisely why we won’t fake one.
The shelf
- Best seller
Original
The one that behaves like milk: it froths, it bakes, it splits over heat exactly as much as dairy does, which is to say hardly.
- 6 × 32 fl oz
- $38.94
- Per fluid ounce
- $0.20
- Protein, per 8 fl oz
- 8 g
192 fl oz a pack · contains milk protein · not vegan
Chocolate
Dutch-process cocoa and cane sugar. Twelve of the eighteen grams of sugar in a glass were added by us, and that is printed on the front, not the back.
- 12 × 11 fl oz
- $41.88
- Per fluid ounce
- $0.32
- Protein, per 8 fl oz
- 8 g
132 fl oz a pack · contains milk protein · not vegan
- Best seller
Strawberry
Pink because of strawberry juice concentrate and beet, and for no other reason — there is no colour added to this carton.
- 12 × 11 fl oz
- $41.88
- Per fluid ounce
- $0.32
- Protein, per 8 fl oz
- 8 g
132 fl oz a pack · contains milk protein · not vegan
Vanilla
Madagascar vanilla extract, not vanillin. It costs us about forty cents a carton more and it is the reason this one tastes like a milkshake instead of a candle.
- 12 × 11 fl oz
- $41.88
- Per fluid ounce
- $0.32
- Protein, per 8 fl oz
- 8 g
132 fl oz a pack · contains milk protein · not vegan
The Whole Herd
Three chocolate, three strawberry, three vanilla and three original. Same price as any other twelve — we are not charging you for the decision.
- 12 × 11 fl oz
- $41.88
- Per fluid ounce
- $0.32
- Protein, per 8 fl oz
- 8 g
132 fl oz a pack · contains milk protein · not vegan
- Coming soon
Barista
Plant creamers curdle in hot coffee — their proteins fall out of solution at the pH of a dark roast, and whey doesn’t. That is why this one exists, and why it is late: it has to survive the second cup, gone cold.
- Planned pack
- 6 × 16 fl oz
- Price
- not set
- On a shelf
- not yet
will contain milk protein · not vegan
Prices are what the shelf says, not what a subscription would say after three emails. There is no cheaper tier hiding behind a sign-up, because there is no sign-up.
Not a milk alternative. An alternative cow.
Almond, oat and soy are different foods wearing milk’s job. This is the same protein doing the same job, made by a microbe that was handed the recipe. That is why it froths instead of separating, why it browns in a pan, and why it has to carry a milk allergen warning that oat milk does not.
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