DEMO DESIGN · BUILT BY ISOLUME

MOOT Where to buy

20 shops carry the herd

All of them in Orange County, each with the aisle printed — the one thing you actually need once you’re standing in the shop. Miles are computed from your ZIP as the crow flies, because a straight line is the only distance a website can honestly claim to know.

MOOT cartons in a grocery dairy case

Every shop that carries the line, by town. Enter a ZIP and the list re-sorts by distance.

  • Golden Sand GroceryAnaheim

    Anaheim Colony · Aisle 5, milk alternatives

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 30

  • The ProvisionerBrea

    Birch Street · Aisle 2, shelf-stable

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Aug 31

  • Verdant MarketCosta Mesa

    17th Street · Dairy, back wall, top shelf

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 7

  • Quarry Street GrocersCosta Mesa

    Westside · Aisle 6, shelf-stable milk

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Sep 1

  • Sunbreak NaturalDana Point

    Lantern District · Cold case by the door

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 28

  • Pomona ProvisionsFullerton

    Downtown · Dairy, centre run

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 3

  • Ralston Bros. GroceryGarden Grove

    Historic Main · Aisle 9, bottom two shelves

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 25 — old enough that we'd ring first

  • The ProvisionerHuntington Beach

    Main Street · Aisle 2, shelf-stable

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 26 — old enough that we'd ring first

  • Almondine MarketIrvine

    Woodbridge · Aisle 4 and the cold case

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 8

  • Hollow Creek Co-opIrvine

    University Park · Aisle 4, opposite the oat

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 29

  • Sunbreak NaturalLaguna Beach

    North Laguna · Cold case by the door

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 2

  • Almondine MarketLake Forest

    Foothill Ranch · Aisle 4 and the cold case

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 5

  • Verdant MarketMission Viejo

    Los Alisos · Dairy, back wall, top shelf

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 7

  • Fair Weather FoodsNewport Beach

    Balboa Peninsula · Dairy case, left of the yogurt

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 5

  • Cardiff & SonsOrange

    Old Towne Plaza · Aisle 7

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 20 — old enough that we'd ring first

  • Fair Weather FoodsSan Clemente

    Del Mar · Aisle 3

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 23 — old enough that we'd ring first

  • Ralston Bros. GrocerySanta Ana

    Floral Park · Aisle 9, bottom two shelves

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Sep 4

  • Marigold MarketSeal Beach

    Old Town · Dairy case, nearest the tills

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 4

  • Marigold MarketTustin

    Old Town · Dairy case, nearest the tills

    OriginalChocolateStrawberryVanillaThe Whole HerdVanilla yogurtStrawberry yogurtMango Passionfruit yogurt

    Shelf walked Sep 6

  • Hollow Creek Co-opYorba Linda

    Savi Ranch · Aisle 4, opposite the oat

    OriginalChocolateStrawberryVanillaThe Whole Herd

    Shelf walked Aug 17 — old enough that we'd ring first

Questions with actual answers

The rule for this list: a question only makes it here if the honest answer could lose us the sale. The rest is marketing wearing a question mark.

Is this vegan?

No, and we won't let a shelf tag say otherwise. No animal is used to make it and none is farmed for it, but the protein is a dairy protein, and most vegan certifications are drawn around the ingredient rather than the animal. If you avoid dairy for animal-welfare reasons this will probably suit you; if you avoid it because you don't eat dairy proteins, it won't.

I'm allergic to milk. Can I drink it?

No. Do not. This contains beta-lactoglobulin, one of the two proteins a milk allergy is usually an allergy to, and it is declared as a milk allergen on every carton. It is chemically the same protein whether a cow made it or a microbe did, and your immune system reads the protein, not the paperwork.

Is it lactose-free?

Yes, genuinely — there is no lactose in it at any point, because lactose is a sugar the cow adds and there is no cow. That is a different thing from a lactose-free dairy milk, which still has the lactose in it and adds an enzyme to break it down.

Will it froth?

Yes. It is whey protein and it steams like dairy — a wet, glossy microfoam at about 140°F, and it will scorch above 160°F exactly as dairy does. It also splits in very acidic coffee the same way skim does. We would rather tell you than have you find out over a $6 flat white.

Is it kosher? Halal?

Kosher: a real version of this company would seek certification, and the authorities who have ruled on this category have treated the protein as pareve rather than dairy — with an emphasis on clear labelling so nobody is misled. Halal: there is no single ruling for this category yet; any halal claim is certifier-specific, and we won't print one we don't hold. We are not going to invent a certificate number for a demonstration page either way.

Why is it more expensive than milk?

Because it is. A gallon of dairy milk is one of the most efficiently produced foods on earth and we are not going to beat it on price this decade; if dairy works for you, keep pouring it. The ledger on the Learn page compares us with the milks you'd actually be choosing between instead — oat, almond, soy — and says plainly where each one wins.

Can I order it online?

Not from us, and this site won't pretend otherwise — there is no checkout on it. The cart here does two things: it costs what you'd buy against what you pour now, and it points you at the nearest shop that stocks it. Twenty shops do, all in Orange County. When that changes, the cart will grow a third button, and not before.

Does it need refrigerating?

Not until it's open. It is aseptically filled, so an unopened carton sits in a cupboard for months; once it's open it behaves like any milk and gets seven to ten days in the fridge.

What happens to the cows?

Nothing, in either direction — we don't have any. The joke on the carton is that the cow has been made redundant, and the honest version of the joke is that a dairy herd doesn't disappear because one brand exists. We are not going to claim we saved animals we never had.

MOOT Vanilla steamed into a flat white, beside the pitcher

The answer to “will it froth”, photographed rather than asserted.

Talk to a person

(714) 555-0168 rings a phone in Costa Mesa, California during working hours, and hello@mootfoods.example is read by the four of us, usually the same day. If a shop near you should carry the line, that is genuinely the most useful email you can send us — grocers listen to their shoppers long before they listen to a sales rep.

Both are as fictional as the company — the phone number is a reserved 555, and the address is an example domain that cannot receive mail. On a real build these would be yours.