Industries

Every trade has one question its websites refuse to answer

Three trades, three different answers, and a working website for each one you can open right now.

Three rather than eleven, deliberately. A studio claiming a specialism in every trade is claiming none of them. These are the three where we have something specific to say, and each page says a different thing because the trades do not share a problem.

The Salazar Air Conditioning & Heating starter design — a fictional Ontario business

HVAC and contractor website design in Orange CountyThe person looking for you is hot, on a phone, and holding two more numbers — so the whole website is really one question: can you come today.

The Tizón starter design — a fictional Santa Ana business

Restaurant website design in Orange County: the menu is the productOn a restaurant website the menu is not a page, it is the product — so it should be built like one: real text, two prices on every row, and able to change while somebody is reading it.

The Ring Light Donuts starter design — a fictional Costa Mesa business

Bakery and donut shop website design in Orange CountyA morning counter is two businesses sharing one storefront — the walk-in who needs thirty seconds and the office manager who needs four dozen by Thursday — and one page written for the first of them leaves the second with nothing to act on.

The MOOT — Animal-Free Dairy starter design — a fictional Costa Mesa business

Food brand website design: where the claim gets checkedA pack makes claims and the website is where a stranger checks them, so the page is only worth building if the checking can succeed.

The Halyard Jets starter design — a fictional Orange County · John Wayne Airport business

Private aviation website design: the sale happens in silenceAbove a certain price the buyer does all the work before you know they exist, so the website is not a lead form — it is the entire sales conversation, held in advance, with someone you cannot see.

Your trade isn't one of the three?

There are eleven starter designs in total — a med spa, a law firm, a dentist, a home builder, a charter boat, a jet operator, a donut shop and more. All eleven businesses are invented, and every one of the websites is complete and working.

See all eleven →

Or tell us yours on a call →